How to Use Zoom

Learn how to use Zoom to host professional meetings

Part 1 - Zoom Basics

1. Welcome & course overview

2. Plans and Pricing

3. Zoom Referral and Partnership

   Program

4. Meeting Settings Native

   Integrations

5. YouTube Upload

6. Storage Integrations

7. Transcribing Your Recording

8. Conclusion – Part 1 Summary

9. Adding In Your Calendar

10. User Settings

11. Live Closed Captioning

12. Creating A Meeting - Part 1

13. Creating A Meeting - Part 2

14. Creating A Webinar - Part 1

15. Creating A Webinar - Part 2

16. Mobile Meetings and Webinars

17. Scheduling with Calendar
18. Managing Your Zoom Recording 19. Editing Your Zoom Recording 20. Transcribing Your Recording

Part 2 - Zoom Advanced

1. Overview

2. On-Demand Webinars – Part 1

3. On-Demand Webinars – Part 2

4. Streaming Webinars To Facebook Live – Part 1

5. Streaming Webinars to Facebook Live – Part 2

6. Streaming Webinars to YouTube Live – Part 1

7. Streaming Webinars To YouTube Live – Part 2

8. Zapier Integrations Overview

9. Zoom and Aweber

10. Zoom and Getresponse Zoom and Meetup

11. Zoom and Eventbrite

12. Zoom and PayPal

13. Zoom and Stripe

14. Zoom and Manychat

15. Integration with Skype for Business

16. Live Example – Part 1

17. Live Example – Part 2

18. Live Example – Part 3

19. Conclusion

SEO Masterclass

Get Your Website to the Top of Google with our NEW SEO Masterclass

Step 1 - The Foundations

How Google decides where to rank you and your competitors How to find and rank for the most profitable keywords
How to analyse your competition and find their weaknesses 4 free methods to appear on the first page of Google

Step 2: Your Website

How to optimise your website Domains, URLs and Structure
How to rank on mobile search
Content: How to write for Google and Profit
Knowledge Bases and Blogs: Your key to ranking dominance Speed and usability

Step 3: Promoting Your Website

The importance of links
What’s the difference between a good link and a bad link?
How to use Content Marketing to get links and attention
Using Digital PR to get featured on the world’s biggest websites How to do Blogger and Influencer Outreach
How to use Social Media to improve your ranking

Step 4: Designing Your Strategy

How to prioritise your SEO tasks Measuring progress and setting goals Outsourcing vs DIY
Q&A

This exciting, comprehensive course will show you exactly what you need to do NOW to get your website to the top of Google. PLUS... you will also learn how to get tons of Free Traffic, Leads, & massive Exposure for your business!

No prior experience required!

Have you ever wondered what you need to do to get your website to the top of Google?

Would you start a new business knowing that you could flood it with free traffic? Do you have an existing business that you would transform with all that free traffic? Or would you sell this information to other businesses and become a highly paid SEO [Search Engine Optimisation] consultant? The choice is yours once you acquire this highly valuable skill.

This course will show you exactly how Google decides where to rank you and your competitors in the search results and how to use this information to improve the rankings of any website!

PLUS... you will discover 4 FREE methods to get your website to appear on Page.1 of Google!

Facebook Ads

Course Programme

What are Facebook Ads Why Use Facebook Ads Main Ad Types & Objectives Facebook Targeting Options Page Post Engagement Ads Page Like Ads

Offer Claim Ads Event Response Ads
Facebook Audiences / Custom Audiences
How to get Facebook to find new customers for your business What Content to Post & Requirements
Good & Bad Ads
Keys to Successful Ads / Examples
Setting your Budget & Scheduling
Companies Using Facebook Ads
Remarketing / Facebook Pixel
Image Creation Tools
How to reduce the CPC of your ads
Tracking your ads performance

Facebook is still one of the most popular Social Media networks on the internet, which means your ideal customer is on Facebook, regardless of what type of business you run. This online course will show you how to use Facebook ads to get your services / products in front of your ideal audience, for as little as £5 per day!

Social media is quickly becoming mainstream media and getting massive exposure for your business has never been easier! Facebook ads give small businesses with limited advertising budgets the opportunity to get massive exposure and advertise to their ideal target audience.

Learn How To Find Your Ideal Customers

You have access to extensive targeting features, to enable you to get your products in front of a specific group of people based on factors such as location, age, gender, marital status, even down to their personal interests or salary range! This opens up so many possibilities for your business.

Once you know who you want to market to, what

kind of people would be most likely to buy your products or use your services, it means you can find them on Facebook with the targeting features.

Facebook users are highly engaged, spending more and more time on Facebook daily, which is great for ads exposure. It also offers a lot more flexibility than Google advertising, it is more targeted and is more cost effective.

Learn how to maximise the impact of your social advertising in this step by step online Facebook advertising course.

Accredited Diploma In Internet Marketing

COURSE OVERVIEW

Diploma Modules

Day # 1

Online Business Models

– Selling physical products – Selling digital products
– Affiliate marketing
– Lead generation / CPA

– Online services

Market Research

– Identifying online trends
– Measuring market size
– Measuring competition
– Market analysis methodology

Digital Product Creation

– eBooks
– Online Courses

Domain Names & Hosting

– Registering a domain name – Website hosting

Creating Websites

– Installing WordPress
– WordPress themes
– WordPress plugins
– WordPress widgets
– Other website platforms

Website Analytics

– Testing & Tracking
– Identifying traffic sources – Market ‘split’ testing
– Opt-in rates
– Conversion rates

Day # 2

Selling Online

– Online selling principles
– How to create sales pages
– Sales objections
– Implementing upsells and down sells – Shopping carts
– Payment gateways
– Coupon codes

Customer Contact Strategies

– Opt-ins and autoresponders – Squeeze pages
– Email systems
– Social media

– Mobile marketing

Search Engine Optimisation

– Search engine optimisation
– Strategies
– Factors affecting SEO on Google – Understand Page Optimisation
– Creating an SEO friendly website – Understand off page optimisation

Day # 3

Pay Per Click Advertising

– Building keywords – Advert targeting
– Writing adverts
– Advert variations

– Building links
– Negative factors affecting SEO – SEO measuring tools

Mobile Marketing

– Mobile apps
– Text message marketing

– Mobile friendly websites – Mobile advertising

Video Marketing

– Introduction to video marketing – Video marketing strategies
– Video sales letters
– How to optimise video for SEO – How to rank video on Youtube – Video streaming

– How to syndicate video
– How to create Animation Videos
– How to record your own professional

live videos
– The best equipment to use

– Advert tracking
– Google Adwords
– Search and content networks – Facebook advertising
– YouTube advertising
– LinkedIn advertising

Google Business

• –  Get listed in Google’s business directory

• –  Google Products

• –  Getting your listing to the top of

  Google’s directory

  Outsourcing

• –  Understanding outsourcing

• –  Where to find outsourcers from $3 an

  hour

• –  What to outsource

• –  How to outsource

• –  How to make sure your jobs are done

  well

  Social Media For Business

• –  Understand uses of social media

• –  Social bookmarking

• –  Understanding Facebook

• –  Page tips

• –  Understanding how Facebook ranks posts

• –  How to create a Facebook fan page

• –  Setting up a Facebook store

• –  How to leverage viral Facebook

campaigns
– Marketing using Twitter
– Marketing using Instagram – Marketing using Pinterest

– Marketing using Snapchat
– Twitter for traffic, SEO and links – Building followers on Twitter

– How to encourage Tweets and links – Getting found on LinkedIn
– Finding clients on LinkedIn

Action Planning

– How to construct an online marketing plan step by step implementation blueprints

During this 3-day accredited diploma course, we will teach you how to take a business idea from concept to creation and get it online. How to create a website that Google and other search engines will love, how to get mountains of website traffic and how to convert that traffic into buyers of your goods or services.

The course will teach you 100s of strategies for growing your business fast. The Internet Business School has taught thousands of entrepreneurs how to market their businesses more effectively and our students have literally created £millions online over the last 5 years.

Protect your ROI with FREE updated information

Unlike some other courses, you only need to purchase this course once. However you choose to study, we give you access to watch the course videos whenever you need in our Member’s Area section. This means you can drop by and watch any section you need 24 hrs a day, and follow the training step-by-step whilst you put it in to action.

Best of all, in the fast-changing world of Internet Marketing where new strategies and possibilities appear all the time, Simon ensures the course is kept as up-to-date as possible. We film the course a minimum of 3 times a year meaning that whenever you log in, you will see the very latest version of our course. Just think that our students who sat the course back in 2009 can still 2019 training! Imagine what the Internet Marketing landscape will be in 2029?

CPD Accredited Course

The Internet Business School has been approved to deliver our CPD Accredited Diploma Course to give further recognition to our training. We constantly review and update our course to ensure we meet the specific needs of our learners.

On completion of the Diploma examinations, learners will receive a Certificate of Completionissued by the CPD Standards Office. The certificate is evidence of the knowledge
and skills gained by completing the qualification and will provide evidence to your future customers that you have studied a wide and varied practical curriculum of actionable and valuable skills and knowledge. This will also act as a Certificate of Professional Development to log your training with your employer if needed